There is a famous saying; “You know when a team has become great when you can buy their replica shirt” So it seems the 6-Pack has become great. Seaching the KL markets it was not surprising to find Nike has recently released their own version of the 6-Pack shirt.
“Nike has been very clever in changing the traditional Adiddas strip just enough so as not to incur a breach of copyright,” says Bill the 6-Pack marketing manager.
“Currently only Absolute Vodka and Adiddas have the blessing of the 6 Pack management to market 6 Pack inspired products. Nike cannot afford to miss out and have jumped on the bandwagon in an attempt to capture a share of the market.”
Bill goes on to voice his grievances with Nikes blatant pursuit of the growing 6 Pack fan base.
“The basic design, material, colours and name (6 pac) are unmistakably 6 Pack. If the shirts were any closer related Nike could potentially be hit with a crippling lawsuit. It seems they’ve really done their homework this time, in changing the original design just enough they’re targeting unsuspecting 6 Pack fans who are not familiar with the specifics of the genuine shirt.”
Bill goes on to explain why Nike would go to such lengths to mass-produce a replica 6 Pack shirt.
“The 6 pack market is potentially huge and growing exponentially. The team has the charisma and sex appeal of the hottest boy-band, which is immensely appealing to the female demographic. Their athleticism is admired and respected by the male cohort and with Xiang Junn's inclusion in drawing the gay market there is truly something for everyone. Nike only has to capture a fraction of this market to reap large financial gain”
Only time will tell if the fans will “keep it real” or be fooled by Nikes clever marketing ploy.
Reported by Lontong (Malaysian through and through)
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